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Writing Strategies of CBEC Business English Correspondence from the Perspective of Pragmatics2023-03-26 14:49Source:Horizon Academic
Title: Writing Strategies of CBEC Business English Correspondence from the Perspective of Pragmatics 语用学视角下跨境电商英文函电的写作策略 Name(s): Gao Ruiyun 高瑞云 Abstract: With the prosperity of economy and the continuous development of science and technology, international trade activities based on cross-border e-commerce become more and more frequent. In all business links of cross-border e-commerce, the communication with customers is always closely related to the success or failure of the business, and the most important means of international communication is CBEC English business correspondence. Therefore, this paper takes the CBEC English business correspondence as the research object, uses some specific correspondences to analyze their writing skills, and explores the application of pragmatics principles such as cooperative principle and politeness principle in the CBEC English business correspondence. Through detailed analysis, this paper can provide people with appropriate and correct writing strategies for CBEC English business correspondence, so that cross-border e-commerce communication can be carried out more smoothly. 伴随着经济的繁荣以及科学技术的不断发展，以跨境电子商务为基础的国际贸易活动日益频繁。在跨境电子商务的各个业务环节中，与客户的沟通始终与业务的成败密切相关，其中最为重要的对外沟通手段是跨境电商英文函电。因此，文章以跨境电商英文函电为研究对象，使用一些具体的例子来分析其写作技巧，探究合作原则、礼貌原则等语用学原则在跨境电商英文函电写作中的运用。通过详细分析，文章可以为人们提供恰当、正确的跨境电商英文函电写作策略，使跨境电子商务交际能够更加顺利地进行。 Key words: pragmatics; pragmatic analysis; cooperative principle; politeness principle; CBEC English business correspondence 语用学；语用分析；合作原则；礼貌原则；跨境电商英文函电 DOI：10.12424/HA.2023.010 https://dx.doi.org/10.12424/HA.2023.010 https://www.oc-press.com/HA-03-047.html
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