About Us

About Us

关于我们

Overseas Chinese Press Inc is an comprehensive of bilingual publisher in New York, Includes the following imprints: Overseas Chinese Press, World Books Publishing, China Culture Press, World Science Publishing House, Empyrean Literature Publishing, etc. We are mainly publishes Literature, Arts, Biography, Lifestyle, Psychology and inspiration, Language, Academic research Works, publishes more than 500 Books a year. The language of publication is in English, Chinese and bilingual. ISBN allocation is relatively flexible, It can be submitted and approved at the same time. About 2-3 days give it to you. You need to Provide 5 copies of sample books within 60 days, and Cover file. Convenient us to register the book number, and in our website and Bookwire database query. Due to the needs of business development, we are now looking for regional agents for external cooperation.

Book Detail

Book Detail

Books

Bank Private Domain Tactics
Bank Private Domain Tactics
Author: INSIR
Subjects: Business
Publication Date: September 2022
Book Format: Paperback
Dimensions(cm): 21/14.8/0.5
Pages: 75
Weight: 0.238 Pounds
Imprint: China Culture Press
ISBN: 978-1-63931-996-1
List Price:
$4.00
Description


About Author


瀛策咨询,成立于2009年,注册资本1000万,总部位于深圳,在郑州设立华北运营中心,在广州设立数字营销研究院,服务全国范围多家大型银行。瀛策,仅为银行服务,10余年来聚焦于赋能银行。在赋能银行的道路上,不仅仅是一家提供培训和咨询业务的公司,更是行业的资源整合者。多年来,作为一家专注为中国银行业服务的综合服务提供商,积累和沉淀大量知识成果和成功案例,为银行提供培训咨询、版权课程、金融科技、财富管理、网点设计和媒体营销等方面的综合服务,同时也整合优势资源,构建更加完善的赋能银行的生态体系。2017年开始研究银行数字化转型,2018发布《传统银行的数字化转型策略》版权课程。


Book Description


在银行服务客户数字化和数智化的背景下,各家银行在私域流量经营上加快了进场的步伐,甚至跑步进场加入这条全新的赛道。越来越多的银行发现私域运营是场景建设引流、线上公域获客和存量线上服务的最终承接环节。银行业的私域运营对内对外都是全新的探索,行业本身区别于其他行业,打法无法全盘照搬照抄。客户的线上经营并非新生事物,在过去的几年里做了诸多尝试,但在进入私域这条赛道时,面对更大量的目标客户、更丰富的维护动作和更精准的运营目标,传统规则和策略在收效上逐渐减弱。《银行私域战术》作为实战内参,集合50余条幕后经验总结,从私域矩阵规划、运营策略到运营技巧,既有底层逻辑,又有实战技巧,帮助银行私域运营管理和执行人员构建有效、合理和完善的运营打法。