"Buddha-like" fashion and practice of "masculinity" in contemporary transitional society

"Buddha-like" fashion and practice of "masculinity" in contemporary transitional society

“佛系”时尚与当代转型社会中的“男性气质”实践

Jiang Yunfei, Zhang zhihui

姜云飞 张智慧

Abstract: The phenomenon of “Buddha-like+ X” has become popular on the internet since the end of 2017. Although the name of “Buddha” is applied, it clearly shows the characteristics of fashionable subcultures. In many studies, attention and discussion about its earliest gender background of "Buddha-like men" and the practice of "masculinity" in contemporary transitional society have been ignored. Therefore, this article first sorts out the evolutionary background of the youth fashion from "beautiful men"-"grass-fed men"-"Buddha-like men" since the new century; then discussed the deconstruction of traditional masculinity by "Buddha-like men" in terms of power desire, competitiveness, and sexual dominance. Finally, a brief review of the changes in contemporary "dominant masculinity" since the 40 years of reform and opening up, revealing that masculinities is a connection and a sign of multilateral forces of political economy and culture.The popularity and decline of the "Buddha-like" fashion is a reflection of the diversity and complexity of the masculinity practice in contemporary Chinese society.

摘要：“佛系+X”现象自 2017 年底红透网络，不到 2 年开始退潮，虽套用“佛”名却明显表现出时尚型亚文化的特点。在众多研究中，一直忽略了对其最早缘于“佛男子”这一性别背景以及与当代转型社会“男性气质”实践的关注和讨论。因此本文首先梳理了新世纪以来从“花美男”-“草食男”-“佛系男”这一青年时尚的衍变背景，探讨了“佛系男”在权力欲和竞争性、性支配等方面对传统男性气质的消解；最后简略回顾改革开放 40 年以来当代“支配性男性气质”的变迁，揭示男性气质是关联和表征着政治经济文化多方力量博弈的重要符码；“佛系”时尚的流行与衰微，正折射出当代中国转型社会男性气质实践的多元复杂。

Key words: buddha-like; fashion; masculinity

关键词：佛系；时尚；男性气质

文章编号：2832-9317（2023）02-0061-07

DOI：10.12424/HA.2023.030

本文链接：https://www.oc-press.com/HA-202302-061.html