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Application and research on the cross-school co-creation model of Douyin short videos in private col

2024-03-31 14:43Source:Horizon Academic


Application and research on the cross-school co-creation model of Douyin short videos in private college enrollment promotion


民办高校招生宣传中抖音短视频跨校共创模式的应用与研究


王昊辰


摘要:随着新媒体技术的飞速发展与短视频平台的兴起,民办高校面临着招生宣传策略转型的迫切需求。短视频跨校共创模式为民办高校开拓创新性宣传途径提供了新思路。本文以抖音平台为研究对象,探讨其在民办高校招生宣传中的应用,重点分析跨校共创模式的实践特点与效果,为民办高校招生宣传工作提供参考,助力其在新媒体环境下提升市场竞争力。


关键词:民办高校;招生宣传;抖音短视频;跨校共创


中图分类号:G206


文献标识码:A


文章编号:2832-9317202401-0111-5


DOI10.12424/HA.2024.023


本文链接:https://www.oc-press.com/HA-202401-111.html