About Us

About Us

关于我们

Overseas Chinese Press Inc is an comprehensive of bilingual publisher in New York, Includes the following imprints: Overseas Chinese Press, World Books Publishing, China Culture Press, World Science Publishing House, Empyrean Literature Publishing, etc. We are mainly publishes Literature, Arts, Biography, Lifestyle, Psychology and inspiration, Language, Academic research Works, publishes more than 500 Books a year. The language of publication is in English, Chinese and bilingual. ISBN allocation is relatively flexible, It can be submitted and approved at the same time. About 2-3 days give it to you. You need to Provide 5 copies of sample books within 60 days, and Cover file. Convenient us to register the book number, and in our website and Bookwire database query. Due to the needs of business development, we are now looking for regional agents for external cooperation.

Book Detail

Book Detail

Books

Digital Marketing Communication Practice
Digital Marketing Communication Practice
Author: Xia Xilian
Subjects: Social sciences
Publication Date: March 2024
Book Format: Paperback
Dimensions(cm): 26/18.5/1.3
Pages: 230
Weight: 1.025 Pounds
Imprint: Huaxia Education Publishing
ISBN: 979-8-88874-033-0
List Price:
$4.80
Description


About Author


夏喜莲,生于19785月,女,汉族,湖北武汉人,副教授、高级经济师,文学硕士,南京传媒学院教师,研究方向:营销与传播。指导学生参加 国青杯全国高校艺术设计作品大赛、大学生广告节学院奖等,学生获奖达80多人次,本人多次获评优秀指导教师


Book Description


本书主要研究数字营销传播实务,本书从数字营销基础理论介绍入手,针对数字时代的社会化媒体营销、数字时代的内容营销、社群营销传播进行了分析研究;另外对数字直播营销、移动营销、微电影营销、电子商务营销做了一定的介绍;还对数字营销传播其他路径进行了分析研究,包括O2O营销、粉丝营销、网红营销的内容。